Taking the idea of stealth marketing to a geeky extreme, the makes of Halo 2 have turned out an absolutely top-notch mystery in the form of ilovebees.com.
The banal-sounding URL was near-subliminally flashed in their cinema-distributed trailer. It appears to be a legitimate bee-related site, complete with Blogger journal from the owner, Dana – now somewhat distressed after the sinister developments on her site.
Teams of folks have been busy decoding the surprisingly disquieting stuff that appears on the site, which is complex enough to compare with any Lynch film. If you want the current-best-guess spoilers, get the reconstructed story so far. I love it.
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